Creative
Building brands through strategy, storytelling and thoughtful design.
Creative Direction, Strategy & Visual Storytelling
I'm a Creative Director with over 10 years of experience building complete visual worlds for brands. I don't just advise on strategy, I execute it, which means your brand gets cohesion from vision through to final delivery.
Brand Strategy & Creative Direction
I work with brands to clarify their visual identity, voice, and positioning. This includes developing brand guidelines, campaign concepts, tone of voice, and the strategic thinking that sits behind every creative decision. I believe great design is intentional, meaningful, and always there for a reason.
Experience across:
- Brand identity and positioning
- Visual language development
- Campaign strategy and creative direction
- Tone of voice and brand storytelling
- Competitive positioning and market insight
Digital, Web & Marketing Execution
With over a decade in digital and ecommerce, I've built and managed everything from concept through launch and optimisation. I work daily with Shopify, Klaviyo, manage SEO strategy, oversee digital marketing campaigns and paid advertising, create motion graphics and video content, and coordinate with teams and external partners to bring visions to life.
I also handle the full suite of brand touchpoints — packaging design, in-store signage, print collateral etc ensuring consistency across every platform.
Experience across:
- Shopify web design and ecommerce strategy
- Email marketing and Klaviyo management
- SEO and digital marketing
- Paid advertising and management
- Motion design and video editing
- Team management and coordination
- Influencer partnerships and creator briefing
- Packaging and in-store design
Photography & Content Creation
This is where strategy becomes visual. I shoot travel, lifestyle, and brand content, the kind that doesn't just look beautiful, but tells your brand's story authentically. Whether it's water and ocean photography, brand shoots, or content captured during travel experiences, I bring a creative eye and strategic thinking to every frame.
I work with external photographers too, which means I can brief shoots, art direct content, and ensure everything aligns with your brand's visual world.
Experience across:
- Travel and lifestyle photography
- Water, ocean and adventure content
- Brand campaign photography
- Content creation and storytelling
- Photography art direction and briefing
- Drone and aerial perspectives